Changes related to the Digital Services Act

We would like to inform you that due to the implementation of the Digital Services Act (DSA), we are currently working on several changes in our system to comply with the new regulations.

Please note that DSA-related changes only apply to emitting advertising campaigns using gDE+. For campaigns using gDE only for the measurements, nothing will change.

The changes will primarily focus on the following areas:

           1. Interface: Expect to see three new fields added to specify whether a creative (only if emitted by gDE) is an advertisement, along with information on the sponsor and advertiser.

           2. Macros: Helping you adjust the templates to display appropriate descriptions of the creatives.

           3. Templates: Several templates will be tailored to align with DSA requirements automatically.

We aim to implement the changes by the end of February. We will send another newsletter with more detailed information closer to the implementation date.

direct effect DSA