New ad formats

We are glad to inform that we've introduced new templates, ready to use in the gemiusDirectEffect interface!

Scanner

If you were ever wondering how to show hidden images in your advertisement, we present you a friendly and easy to get ad template that will help you achieve the goal. The creative presented below consists of three images: main (visible at first sight), scanner, and background image. When you move your mouse cursor over the main image, the scanner appears and uncovers the background image.

Rising Star Slider

The second new ad format available in the gemimusDirectEffect interface is the Rising Star Slider by IAB. It contains two elements – a banner attached to the bottom of the browser window and a slider that displays automatically after user clicks on the banner, or when the mouse cursor have been moved over the banner. Video below shows how this ad format works when an interaction between the mouse cursor and the creative is selected.

Rollband video

We have also prepared some adjustments in the Rollband video template:

• counting video statistics
• unmute on mouse interaction
• autostart
• setting image on start
• using video files in formats: mp4, ogv, webm and flv
• responsivity

direct effect slider