Advanced Reports Improvements

We have done some smaller improvements in Advanced Reports which should help in data analysis.

• more convenient time periods in Time to conversion report


Figure: 1

• greater amount of data used for calculating ROI (like income, profit, costs) in ROI Report


Figure: 2

• supplement the missing definition in ROI report
• possibility to select conversion page in Time to conversion report


Figure: 3

First stage of retargeting: Frequency capping

We are happy to inform you that the first steps for the introduction of retargeting in gDE have been taken. The new functionality allows you to set frequency capping.

If you would like to test this solution please check our demo here or contact your local Technical Support.

Below is a screen shot of the prototype of the retargeting view in gDE:

Figure: 4

Shorter time of deployments

Another important piece of news is that we have improved our deployment times and made them shorter, meaning that these do not exceed the 7:00-8:00 (CET) time frame.

direct effect retargeting