Dwell rate in the Best performing rotation mode

Dwell rate can now be selected as one of base statistics available in the Best performing rotation mode.

Figure: Choosing Dwell rate in the Best performing rotation mode

While defining a flight with several creatives, it is possible to set that after a selected time period only one creative with the highest Dwell rate will be emitted. Simply select the Dwell rate in the Best performing rotation mode. Thanks to this improvement, users will see the advertisement which aroused the most interest.

direct effect dwell