AdWords keywords statistics in gemiusDirectEffect

Statistics from two tools in one place is a fact. Having met all the requirements set by Google and related to the presentation of their data in other types of user interfaces, we can officially announce that data from AdWords (keywords statistics) are now available in gDE. No more need to log into two separate systems in order to compare data from different channels.

Figure: Keywords statistics in AdWords and gDE

How can you make the data available for your campaigns?

Just a few steps are required.

1. You need to know your AdWords account ID to be able to link it with your gDE account.

This is done only once and the system will tell you what to do.

Important: You may only link one AdWords account with one gDE owner-type account.

2. When defining a campaign in gemiusDirectEffect, you can choose the right AdWords campaign from your account.

Important: You may only link one AdWords campaign from a linked AdWords account.

3. In the Statistics view you can choose AdWords link and check data copied from AdWords.

If you have any questions or suggestions regarding the use of this feature, please contact your Local Technical Support.

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