Basic stats in Socio-demography view

Together with this release we will introduce a new feature prepared at the request of the clients. From now on, basic stats of a campaign, that is:

• impressions
• unique cookies
• clicks
• clicking users
• click through rate

will be presented in boxes above the Socio-demography statistics view. This is yet another step in helping you to manage the campaign performance and optimize its settings quicker and in a more user-friendly way, without the need to switch between the tabs all the time. Statistics in those boxes will be updated together with the campaign last update.

Figure: Basic statistics in soc-dem view

direct effect soc-dem