More target group options

We are introducing a new improvement which helps you define more precise target groups in Socio-demography statistics. From now on, if you would like to create a new target group, it is possible to set multiple attributes within the same feature. There is no need to aggregate statistics from several different target groups anymore!

Figure: New target group screen

New target groups can be defined by one or more of the following features:

• Name - a name for the target group you are about to define (required)
• Gender - for setting whether the group consists of males or females
• Age from/Age to - for setting the target age group
• Education - for setting the level of education of the target group
• Esomar ABC - for setting the target group according to Esomar classicfication
• Settlement size - for setting the size of settlements in which your targeted users live

Please note that available features depend on your country and it may take up to 24 hours to have results for a newly defined target group.

direct effect soc-dem