Ranking tab for soc-dem statistics

In this release we will introduce a new tab called Ranking in the Socio-demography statistics. It will allow users to analyse soc-dem results in the placement ranking view for defined Target groups.

Figure: Ranking in the Socio-demography statistics view

Right now there it will be possible to choose from two basis of soc-dem ranking:

• Target groups
• Target groups x Placements

Figure: Soc-dem ranking basis

This is the first step in the introduction of planned changes into the Real Users and Socio-demography statistics presented in the gemiusDirectEffect interface.

New template - Scratch

We will also introduce a new ad format, which consists of two images of which the visible one can be scratched like a scratchcard to reveal the one beneath it. Thanks to this new ad format, hopefully advertisements can be more amusing for users. It can be used in both desktop and mobile campaigns.

In case of any questions, please contact your local Tech Support office.

direct effect scratch soc-dem