Visualization of soc-dem statistics

We are glad to announce that as of this release the presentation of statistics in its current form will be enriched with graphical visualizations. With this realease we introduce the first part of visualistions for some of the soc-dem statistics. In the future we plan to present all basic soc-dem statistics (that is: gender, age, monthly income, settlement size and education) in a similar graphic form. Each chart can be exported and saved as a PNG file.

Figure: Soc-dem visualization

Changes in measuring campaigns in mobile applications

With this release we added a new select field to folder and placement settings called Environment. The field allows to select whether a given placement is to appear in a browser or in a mobile application. The default setting is Browser.

Figure: New field in placement settings

The scripts will change depending on the selected option. In case of mobile application placements, there will be a hitredir parameter and in case of browsers - lshitredir. The changes are not yet present in the display scripts. These changes will allow for even more accurate campaign measurement.

Figure: New scripts

If you have any questions, please contact your local Tech Support Office.

direct effect mobile soc-dem