Action paths

We are introducing a new module in gDE interface - Action paths. Thanks to this feature, you can now analyze how do users use your campaigns' landing pages: how do they get to the landing page, do they visit landing pages in the predicted order, where do they bounce, and so on.

Action paths can be easily defined in Campaign Edition/Actions tab - after clicking on Action Paths button a dialog box with action paths settings will appear:

Figure: Action paths edition view

New statistics are available in Action Paths section of Statistics tab:

Figure: Action paths statistics

Statistics are calculated for:

• a whole campaign,
• placements,
• creatives,
• placements x creatives.

In addition, these statistics are also calculated separately from post-click and post-view visits.

To get access to the action paths statistics please contact your local Technical Support Department.

action paths direct effect