Development Newsletters

Release: 02-01-2014

List of new features and major fixes for this release:

  • Triple Template
  • Improvements to Global Creative Templates (continued)
  • Improvements in new version of impression tracking scripts
  • Copyright note update

Triple Template

A new creative template is now available in our system. It is modern and gives the possibility to combine slider, banner and video, all in one creative.

You can checked it on our Demo page

Improvements to Global Creative Templates (continued)

We are introducing improvements in next part of Global Creative Templates:

  • MSN Banner [N]
  • MSN Expanding Banner[N]
  • Full Screen Overlay [N]
  • Video Player [N]

The change does not have an impact on measuring statistics in old templates. Templates marked with [N] have been improved for better performance and now they have the advantage of automatically counting dwells and in-screens.

Improvements in new version of impression tracking scripts

Due to the feedback received, we have improved our new version of impression tracking scripts to ensure better measurement. The main change is that the parameters async="async" defer="defer" have been deleted from scripts you could download from the interface.


Figure: Impression tracking script - new version.

We encourage you to use the new type of scripts. To get more detailed information about them and about the benefits from using them, please contact your local Technical Support team.

You may request new scripts to be enabled for the whole account or for selected campaigns only to gradually adapt to the new form of scripts. Ultimately, a complete transition to new scripts is planned for 2014.

Copyright note update

There was a change in our copyright note in the Reports section. Please see below for the details about the introduced change.

Rights to database
1. Rights to the data included in this Report collected during the gemiusDirectEffect service (Data) are vested in the entity, who has the rights to the website. The Report's Recipient (Purchase) confirms that it is entitled to manage, use and dispose of Data under binding agreement with this entity.
2. Subject to the point 1st, the Purchaser shall be entitled to use the Data without limitations, including the right to create compilations, publish and distribute the Data and their compilations and derivatives, however explicitly excluding the possibility of publication or distribution of the graphics elements of the gemiusDirectEffect interface.
3. When publishing the Data, its compilations or derivatives, the Purchaser shall demonstrate information about the Service Provider's company name as well as the name of the used service.

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