New macros in creative templates

We are glad to announce that with this release new macros will become available to be used in creative templates. The list of new macros includes:

System:

• <%%CAMPAIGN_NAME%%>
• <%%CLIENT_LOGIN%%>
• <%%CLIENT_NAME%%>
• <%%CREATIVE_FORM_NAME%%>
• <%%PLACEMENT_NAME%%>
• <%%PLACEMENT_PATH%%>
• <%%PUBLISHER_LOGIN%%>
• <%%PUBLISHER_NAME%%>
• <%%TOUCH_POINT_NAME%%>

Inscreen&Dwell

• <%%INSCREEN_MAXIMAL_DURATION%%>
• <%%INSCREEN_MINIMAL_DURATION%%>
• <%%INSCREEN_VIEWABLE_AREA%%>

Custom settings in inscreen measurements for gDE+

New macros for inscreens make it possible to use custom settings for inscreen measurement introduced in the previous release (Release: 22-04-2015) also for creatives served from gDE.

All global templates (marked [N]) will have new macros implemented. When using templates other than global, new macros need to be implemented in the following way:

Figure: Macro implementation for custom inscreens

Changes in gDE API

With this release, in gDE API we add a field that makes it possible to create flights with retargeted creatives. In tables AddOrder and UpdateOrder there will be a new field retargetedCreativeIDs.

If you have any questions, please contact your local Tech Support Office.

api direct effect inscreen macros