Better Ads Standards in Chrome

At the beginning of February, Google will introduce a new version of Google Chrome with a feature of blocking ads which are not compliant with the Better Ads Standards. To help our clients get higher awareness about the content displayed in the publisher's ad space, we introduce a few changes in the creatives settings in the gemiusDirectEffect interface:

• information in the Creative settings view, when a template considered as intrusive will be chosen


Figure: Creative settings view

• creative templates considered as intrusive will be additionally marked red at the creatives list in both Creatives and Media plan view


Figure: Creatives view list

• it will be possible to manually label a creative template as intrusive


Figure: New creative template view

Due to these changes, a new field called isIntrusive will be added in AddCreativeTemplate, UpdateCreativeTemplate and GetCreativeTemplatesList commands.

In case of questions, please contact your local Tech Support office.

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