Development Newsletters

Release: 23-10-2013

List of new features and major fixes for this release:

  • Frequency capping (introduction for retargeting)
  • System ad space development - filters

Frequency capping

Retargeting in the gDE interface will soon be introduced, but if you wish, you can test it right now. Based on the current solution, you can set the activation and deactivation condition for a group of chosen creatives, and only emissions of other creatives can be used as activation conditions. For example, when a user has seen creative A four times, or creative B six times, then creatives C, D and E can be emitted.

This deployment allows the user to define normal and retargeted creatives. All parameters of frequency capping have to be set manually by the Technical Support team, but this situation is only temporary.

If you wish to test the frequency capping functionality on your campaigns, please contact your local Technical Support.

The test campaign is available at: http://demo.adocean-global.com/retargeting/ We will appreciate your feedback.

System ad space development - filters

This functionality allows you to quick-search the ad space and campaign tree for such parameters as publisher and placement name.

direct effect retargeting