Introduction of Devices type statistics

As of this release, a new type of statistics divided by types of devices becomes available.. From now on you will be able to find out how much traffic in your campaign comes from PCs, tablets and other mobile devices. Devices type statistics are available in the Statistics view of the campaign under the Browsers type statistics.

Figure: Devices type statistics

Changed methodology of the inscreen rate

Until now, the inscreen rate was presented as the ratio of inscreen impressions to all impressions, expressed as a percentage. After a series of latest improvements, we find our inscreen and non-inscreen methodology fully developed. For this reason, we change the methodology of calculating the inscreen rate to be more accurate. From this deployment, the inscreen rate will be presented as the ratio of inscreen impressions to the sum of inscreen impressions and non-inscreen impressions expressed as a percentage.

direct effect inscreen statistics