New cost statistic - flat rate

A new cost statistic is going to be introduced with this release: Flat rate

If you have a fixed value for a placement and flights, you can now defined it and later analyze it independent from the campaign stage. It can be compare with other statistics.

Figure: Flat rate in Cost Statistics

Action paths visualization

Have you already used action paths? Now, beside the information presented in the table, you can track trends on a chart. The left hand side of the chart presents all inbounds (direct inbound actions, indirect inbound actions, entries) and the right hand side presents all outbounds (direct outbound actions, indirect outbound actions, exits). It allows you to analyze on which step most of the users exit, or how often they enter indirectly.

Figure: Action paths visualization

Whenever you need less detailed information, you can choose which indicator should be deactivated. On the example chart below, only Direct inbound actions and Direct outbound actions are presented, resulting in a funnel report chart.

Figure: Action paths visualization with selected indicators

direct effect flat rate