One step closer to enhance the recognition of users -new display scripts with BrowserID

Thanks to our proprietary method of the recognition of users based on BrowserID, with this deployment we are getting closer to increase the recognition of users. With the implementation of the new scripts, all data needed for calculating statistics will be gathered.

In the nearest future, we are going to use BrowserID for calculations of Audience data, such as Real Users or Socio-demographic statistics. This will guarantee that gemiusAudience and gemiusDirectEffect data measurements on the markets that switch to BrowserID are based on the same method.

Important note: Display scripts retain their existing form of a code to paste on a user's website. The only thing that changes is the behavior of the script, which will now only allow assigning cookies to users, but also adding BrowserID identifiers. Only tracking scripts will change their input form.

We encourage you to contact your Local Tech Support office in order to request the new scripts to be turned on in advance, Before they become the only acceptable script form.

browser ID direct effect