Login session refreshment

Together with this release we will introduce a change in the system behavior when a session of a logged user expires. Until now when a session expired the user had to refresh the interface, which might have resulted in losing all work that was not saved. From now on before the session timeout the user will be asked to log in again from the interface level directly from the place where he was when the session expired so he will be able to continue his work without any difficulties.

Figure: Logging in after the session timeout

New indicators - Cost per Lead and Cost per View

We decided to extend the Cost module in the gemiusDirectEffect interface by adding two new indicators:

• Cost per Lead (CPL) - cost of the execution of on Lead-type action
• Cost per View (CPV) - cost of one emission

Figure: CPV and CPL in Dashboard statistics

Both indicators will be available in the placement edition view in the Costs section. The change will allow to optimize campaign costs in an easier and more varied way.

Sum of creative shares in the Share of voices rotation mode

The upcoming release also brings the introduction of an additional option in the Rotation mode: Share of voices settings. This flight edition mode will allow to present the sum of input data. Thanks to this change, it will now be possible to instantly check if the weights defined for particular creatives sum up to 100%.

Figure: Sum of creative weights

If you have any questions, please contact your local Tech Support Office.

cpl cpv direct effect sov