Changes related to the Digital Services Act

We would like to inform you that on 28th February 2024 we are introducing several changes in our system to comply with Digital Services Act. Please note that these changes apply only to creatives delivered by gDE. 

Introducing DSA compliant templates

We have adapted selected popular creative templates to be DSA-compliant by default. These templates can be recognised in the interface by the addition [DSA compliant] in the name. At the moment, these are the templates: 

• Billboard [N] [DSA compliant]
• Responsive Footer Billboard [N] [DSA compliant]
• In Article Video [N] [DSA compliant]
• Parallax [N] [DSA compliant]
• Swipe [N] [DSA compliant]
• Shutter banner [N] [DSA compliant]
• Fullscreen overlay [N] [DSA compliant]

When using DSA compliant templates, simply fill in the mandatory fields according to the following instructions:

1. In the new obligatory Digital Services Act compliance field, select one of the following options:

• It's an ad, and I want to identify the advertiser.
• It is an ad that has already been identified elsewhere.
• It isn't an ad, according to DSA.

2. Pass Advertiser and Sponsor names

If you choose the first option, additional fields for the Advertiser and Sponsor will appear. By default, the client name appears as the Advertiser, and the Sponsor field is left empty. Please change this information if necessary.

3. For these templates, all creative descriptions required by the DSA are automatically displayed based on the information provided.

Customizing the other templates

The other creative templates can be customized by the user to meet DSA requirements. To help with this, we provide macros (%%AD_DATA_IS_AD%%>,<%%AD_DATA_ADVERTISER%%>,<%%AD_DATA_SPONSOR%%>), that can be used to automatically insert the relevant text, but user has to prepare the code defining position and style of the text. 

Retargeting

The DSA also requires retargeting information. If the creative is retargeted, the text will be automatically adjusted. 

direct effect DSA