New features in Expand ad format

This week brings the introduction of new options in the Expand [N] [ASYNC] ad format:

Responsive

If set, creative responsiveness is enabled. Keep in mind that responsiveness is set for the element in the collapsed state.

Align

Enables horizontal alignment of the creative (possible options: left, center, right).

Expand direction

Two new expand directions in addition to those already available:

• predict - Expand direction is predetermined according to the creative location, when the website is being loaded. For example, if the banner is placed in the top-right corner, it will expand in the down-left direction.
• auto - Unrolling direction is predetermined right before the expand event is executed, which allows to determine banner alignment in the browser viewport and set the expand parameters accordingly.

Teaser image (optional)

An optional image displayed when the banner is folded.

Transition duration

Sets the duration of the animation.

Transition function

Defines the type of animation to be used. Available options are as follows:

• linear - If selected, the expand animation moves from beginning to end at a constant rate.
• ease - If selected, the expand animation starts slowly, accelerates sharply, and then slows gradually towards the end.
• ease-in - If selected, the expand animation starts slowly, and then progressively speeds up until the end, at which point it stops abruptly.
• ease-in-out - If selected, the expand animation starts slowly, speeds up, and then slows down towards the end. At the beginning, it behaves like the ease-in function; at the end, it is like the ease-out function.
• ease-out - If selected, the expand animation starts abruptly, and then progressively slows down towards the end.

Delayed collapse

Allows to set the precise time of the delay of the banner collapse event after the user's cursor is moved from the expanded creative.

In addition to all options mentioned above:

• On mobile devices the creative will expand when the user clicks on it. In such cases, the banner collapse event will be executed after clicking anywhere beyond the creative space.
• The upgraded Expand [N] [ASYNC] ad format in gDE will also support the Friendly iFrame solution.
• It will no longer support Flash files, which means that all Flash-based parameters will be removed.

In case of questions, please contact your local Tech Support.

direct effect expand ad format