Refreshed reports list

We have changed the campaigns list a long time ago, but the reports list stayed the same. We have decided to make them finally look similar. From now on, those two lists have the same design, providing the same experience while interacting with them. Enjoy the new reports list!

Figure: reports list

Improved target groups

We have got feedback that our window for defining socio-demographic target groups is not intuitive enough when it comes to setting a range of ages. That is why we changed the age inputs a bit, as shown in the figure below.

Figure: New target groups window.

Bounce rate statistics

Actually we are introducing more than Bounce rate statistics. We are introducing a whole set of indicators for measuring landing page efficiency! In the set there are also Time spent on landing page (visit) and Time spent on landing page (visitor).

The complete list of new indicators:

• Bounce rate (visit)
• Bounce rate (visitor)
• Time spent on landing page (visit)
• Time spent on landing page (PC visit)
• Time spent on landing page (PV visit)
• Time spent on landing page (visitor)
• Time spent on landing page (PC visitor)
• Time spent on landing page (PV visitor)

Figure: Indicators panel

Notice: These indicators are still under development and they are available only on-demand at the moment. If you would like to see these indicators for your finished campaign, please contact our Technical Support (tech-supp@adocean-global.com).

These indicators will become available automatically for every campaign in two weeks, but we would like to gather some early feedback before finishing the development.

Figure: Statistics

Full placement paths in rankings

If you were confused about shortened names of placements in ranking views, we have good news for you. We introduced a feature which lets you see full placement paths in ranking statistics. All you have to do is go to the 'My Account' tab and check the 'Show full placements paths in rankings' checkbox in the 'Statistics' section.

Figure: My account tab

Possibility to edit action names

When introducing the integration with gemiusTraffic2, we took away the possibility of changing the name of an action page or successful click. Names were based on their script's name at that time. It turned out that sometimes this was cumbersome for our users, so we are giving back the renaming feature in this release.

The name in an information window of action is now editable. Check it out.

Figure: Info window for actions

direct effect statistics