New macros in custom scripts

Custom scripts integration introduced a few months ago in gemiusDirectEffect (Release: 25-10-2017) allows to attach additional tracking scripts from external partners to the scripts generated in the gDE interface. The integration makes it possible to use gDE macros to pass unique or predefined values together with information sent by the additional scripts. Macros used in such integration are not visible from the user interface level.

This week, we introduce two new macros that will allow to pass information about publisher ID and client ID.

Below you can find full lists of macros available for custom scripts integration with gDE display and/or tracking scripts respectively.

Macros available for both gDE tracking and display scripts:

• ENCODED_CAMPAIGN_NAME
• ENCODED_CREATIVE_NAME
• ENCODED_CREATIVE_NAME
• ENCODED_CREATIVE_FORM_NAME
• ENCODED_CAMPAIGN_CUSTOM_ID_1
• ENCODED_CAMPAIGN_CUSTOM_ID_2
• ENCODED_CAMPAIGN_CUSTOM_CATEGORY_1
• ENCODED_CAMPAIGN_CUSTOM_CATEGORY_2
• ENCODED_CREATIVE_CUSTOM_ID_1
• ENCODED_CREATIVE_CUSTOM_ID_2
• ENCODED_CREATIVE_CUSTOM_CATEGORY_1
• ENCODED_CREATIVE_CUSTOM_CATEGORY_2
• CAMPAIGN_CODED_ID
• CREATIVE_CODED_ID
• PLACEMENT_CODED_ID
• PUBLISHER_CODED_ID
• CLIENT_CODED_ID

Macros available for gDE tracking scripts only:

• ENCODED_PLACEMENT_NAME
• ENCODED_PLACEMENT_PATH
• ENCODED_FOLDER_NAME
• ENCODED_FOLDER_PATH
• ENCODED_PLACEMENT_TOUCH_POINT_NAME
• ENCODED_PUBLISHER_LOGIN
• ENCODED_PLACEMENT_CUSTOM_ID_1
• ENCODED_PLACEMENT_CUSTOM_ID_2
• ENCODED_PLACEMENT_CUSTOM_CATEGORY_1
• ENCODED_PLACEMENT_CUSTOM_CATEGORY_2

In case of questions, please contact your local tech support.

direct effect macros