Click tracking scripts integration

gemiusDirectEffect is a tool that allows to track and measure campaign statistics and we know that our users use it with many other systems. Sometimes, however, manual implementation of other scripts in our script results in a situation where additional work is required. Not to mention that every manual intervention in scripts may cause unexpected problems. To run ahead of our clients' expectations, we introduce a solution that makes it possible to automatically attach a defined string in front of the gDE click tracking script code.

After this deployment, it will be possible to set a string (e.g. special additional redirection) before every click tracking script generated in a campaign created in the owner's account. In addition, thanks to the macros already available in the system, it will be possible to adjust the string (e.g. by applying a predefined ID to the script). The integration will be possible after contacting local Tech Support office.

Note: Right now, it is possible to implement additional scripts only in the click tracking scripts.

Changes in ad templates

The following changes will be introduced in the ad templates available in the gemiusDirectEffect interface:

• Responsive footer:
  • possibility to set time to close
  • possibility to align horizontally
• Scroll:
  • responsiveness
  • possibility to use HTML5 files
  • animation time (possibility to delay scroll and creative movement)
  • animation type (different kinds of fluency or set to fixed)
  • positioning in browser viewport (aligned horizontally or vertically)
  • possibility to set background colour
  • action of the close button (simple closing, or moving to the top of the page)
  • size of the close button
  • image of the close button
  • possibility to set time to close

  It will no longer be possible to upload a flash file in the Scroll ad format.

• VPAID Linear:
  • option Skippable will be changed to Skippoffset which gives a possibility to set time after which an ad will be set to skippable

Please also be informed that on 10 May 2017 the old Footer template will be disabled.You still will be able to use the Responsive Footer Billboard ad template. In addition, creatives running on the older version of the Scroll template will not be supported any more from that date and their correct performance cannot be guaranteed.

In case of questions, please contact your local Tech Support office.

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