Retargeting - reach people who have previously visited your site

Interested in users who were on your website but didnt convert? Wish to remind them about a product which was already in the basket but then was removed? With the retargeting functionality it now becomes possible. This feature should also help increase your ROI.

It usually takes some time before Internet users can make a final decision. Prior to that they search, compare, chat with family and friends. What an advertisement can do? Be there in the right place, in the right time.

Figure: Page view or Creative

The retargeting functionality delivered with this release allows to define - whom we want to present the offer depending if the person has been on the webpage or not. However, such page views must be based on gDE action scripts which are available in Settings.

Figure: Action scripts

Information about the user is available for 3 months. After that period information that a user visited a page is deleted. The page view condition can be both, an activation and deactivation trigger next to already existing creatives regardless of their frequency.

There are some known issues, on which we will work:

• The deactivation condition in retargeting will not work in one case - if a page view is selected as an activation trigger and one or more creatives are selected as an deactivation condition.

In other words, I run a sport shop campaign and I want to present snowboards to everyone who visited the snowboard page (gTforgDE action script needs to be placed in the code of that page), but deactivate it after a snowboard was bought and start presenting other accessories, like goggles, gloves, etc. If in such a scenario I want these accessories to be presented a limited number of times (i.e. 5 times each), the system will not stop presenting them even though the condition was set in the system.

We are working on the solution for this known issue.

Figure: Retargeting conditions

direct effect retargeting