New indicator - Action page traffic

When analyzing actions traffic in campaign it may be useful to compare actions statistics with total traffic measured on the actions page. Such comparison allows to obtain more details on the impact of a given campaign on total traffic collected on the action page. This is why in this release we present a new indicator group: Action page traffic.

Under this group you will find two new indicators:

• Action Page Traffic defined as the sum of Post View Actions, Post Click Actions and all other events collected by the Action script.
• Action Page Traffic Ratio defined as the ratio of Actions to Action Page Traffic, expressed as a percentage.

Action page traffic indicators will be presented in the Statistics tab in Rankings part, under the Action pages basis of ranking:

Note: Please note that these indicators are available on demand only. For more details please contact your Local Client Support office.

Unmeasurable impressions - definition change

gemiusDirectEffect gives you not only information about Impressions, but also about their split to Viewable and Non-viewable impressions. In some cases viewability may not be measured. This is why in the gDE interface you can also find an indicator: Unmeasurable impressions.

Until now, Unmeasurable impressions included only events for which viewability was not measured because of few out of all possible technical reasons. Beacuse of that, it could happen that Viewable impressions, Non-viewable impressions and Unmeasurable impressions did not sum up to all Impressions. To make it more accurate, after this deployment we will wider the scope of Unmeasurable impressions indicator and include there all impressions with unmeasurable viewability, regardless the technical reason.

Note: Please note that this change will be implemented instantly in all campaigns.

Pipe sign in object names

Some of our clients need a possibility to use pipe sign: "|" in object names in their campaign. We always do our best to get across clients needs therefore together with this release we make it possible to use pipe in campaign, placement and creative names in the gDE interface.

Disabling PDF, XLS and DOC reports file formats

We would like to inform you that from 17th of March 2021 it will no longer be possible to obtain reports in PDF, XLS and DOC formats. It will still be possible to order reports in XLSX and DOCX formats. This change will affect all on-demand reports generated from the gemiusDirectEffect system.

direct effect indicators reports statistics unmeasurable impressions viewability viewable impressions