Action page statistics for periods in summary reports

Recently we have introduced action page statistics for periods. This way it is possible to measure campaign conversion per months, weeks and days.

However, these statistics were available only in the interface. In this release we make the same kind of statistics available also for summary reports.

Figure: Report with action page statistics

In-screen and dwell rate measurement getting independent from ad delivery

In-screen and dwell measurement are getting separated from ad delivery (gDE+) by tracking these metrics in our upgraded impression tracking scripts.

If your campaign is used only to track ad performance but not for serving the ads themselves, in-screen impression and dwells on your creatives are also available from now on. Instead of adding a new type of script though, we have implemented the change in our existing impression tracking scripts.

Figure: Our upgraded impression tracking scripts

Important Notice: in order to measure in-sreen impression and dwells correctly new impression tracking scripts have to be put as a direct descendant (child) of a container (i.e. DIV html element) which helds creative. In case of any questions please contact your local tech support.

direct effect dwell inscreen statistics