Progress statistics coloring

Last week, we introduced Campaign progress statistics, now available in the campaigns list view in the gemiusDirectEffect interface (Release: 2017-08-30. This week, we will add coloring of the progress statistics results. This means that if impressions progress, clicks progress or actions progress indicators are lower than campaign progress, they will be marked with red color. If they are higher, the results will be colored green.

Note: Please note that you can turn off campaign statistics coloring by ticking Disable average coloring option in the My account tab.

New ad formats

We will also introduce two brand new ad formats to be used in gemiusDirectEffect campaigns:

Dynamic reveal

This ad format consists of two images. The displayed image seamlessly changes into the other one when the user scrolls the ad through the center of the browser viewport.

360

In this ad format it is possible to use and browse a panoramic image. The ad can rotate on its own and can be moved by the user with the use of mouse cursor. This ad format is also compatible with mobile creatives (the image is browsed by rotating the device or by swapping the picture).

Changes in ad templates

We will also introduce few changes in the existing ad templates:

• Masthead video:
  • possibility to expand creative when it's visible in the browser viewport
• [Mobile] Pull:
  • possibility to measure Expand and Hide interactions
• Toplayer reveal:
  • possibility to measure Toplayer closed - an interaction sent when the toplayer part is being closed

direct effect statistics