GDPR-related changes in gDE scripts

This week, we would like to inform you about the changes made due to a new EU regulation on the protection of personal data (General Data Protection Regulation, GDPR), which came into force on May 25, 2018. The regulation gives internet users the right to decide about and manage their data, and the entities that gather and process personal data are lawfully obliged to manage the data securely. In order to give the users the possibility to manage their privacy and exercise the rights given, Gemius has prepared a tailored tool for this purpose – Gemius Privacy Tool.

With the use of Gemius Privacy Tool, users will be able to decide only about the activities that may be done by Gemius. In a situation when the user uses browsers that do not accept 3rd party cookies, Gemius will not receive information on potential expectations of the user that concern his privacy, so Gemius will not be able to respond to them and will still be monitoring the activity of such a user’s cookie by using an ID saved in a publisher’s domain. In such a case, the execution of the user’s requests is the responsibility of the publisher.

In order to make it easier for our clients to meet the newly adopted obligations related to the data processed by us, we’ve introduced a new parameter in our scripts, which will make it possible to execute the right of internet users to objection or to consent cancellation.

From May 23, 2018, in scripts downloaded from the gDE interface you can find additional parameter nc= that allows to disable cookies if the user did not consent to profiling. The mentioned parameter can assume different values depending on the script types:

• in IMG type scripts and hit URLs it assumes the value of 0 if the user consents, or 1 if the user doesn't consent,
• in JS type scripts it assumes the value false if the user consents, or true if the user doesn't consent.

An example of IMG type impression tracking script:

<IMG SRC="//hitcol.hit.gemius.pl/_[TIMESTAMP]/redot.gif?id=.XpLa_93mEZFXxXID8nVFKdDzStgZk8Z41wXX9hSW3X.07/fastid=kkybcxxxnqiwmqmjcxoyxxsuijmu/stparam=zipgxxkstx/nc=0" />

If the user doesn't consent, setting the nc parameter to 1 (nc=1) will disable cookies.

An example of JS type impression tracking script

  <script type="text/javascript">
    (_gdeaq = window._gdeaq || []).push(['nc', 'false']);
</script>
<i id="_gde_isndwl_wjgxxqehyw" style="display: none !important; visibility: hidden !important"></i>
<script type="text/javascript">

(_gdeaq = window._gdeaq || []).push(['hit', 'hitcol', '.XpLa_93mEZFXxXID8nVFKdDzStgZk8Z41wXX9hSW3X.07', 'zipgxxkstx', 'kkybcgednqixxqmjcxoywxxuijmu'], ['viewable', 'hitcol', '.XpLa_93mEZFXxXID8nVFKdDzStgZk8Z41wXX9hSW3X.07', 'wjgxxqehyw', '_gde_isndwl_wjgxxqehyw']); </script>
<script type="text/javascript" src="//gde-default.hit.gemius.pl/gdejs/xgde.js"> </script>

If the user doesn't consent, setting the nc parameter to true will disable cookies.

Note: Please be informed that by default the nc parameter is set to nc=0

In case of questions, please contact your local Tech Support.

direct effect gdpr privacy policy