Development Newsletters

Release: 11-03-2020

New version of Rollband template

We prepared a new version of Rollband template First of all, we will remove Flash support from the template as deprecated. That means that Flash Version, Flash Quality, Frame Background Opacity, Redirection Variable, Display Mode, Frame Background Color, Alternative Swf file parameters will be also removed.

A new template will contain the following new options:
  • Responsive - enable standard responsive on the same rules as in other templates
  • Class name of target element - class of the element where banner will be displayed
  • Animate at start - determines how banner will appear on a page

Alternative HTML Code field will be renamed for HTML code (FIF). After change, code from this field will be displayed inside Friendly iFrame. The dimensions of frame will correspond to the values of the Width and Height parameters.


Placement protocol warning

According to the latest news about changes in Chrome 80 - we introduced small improvements in our interface to provide users with clarity about protocol settings of their placements. We distinguished placements with different colors depending on the type of protocol (http / https / auto) in ongoing and future campaigns.

We also added a proper warning while choosing http or auto protocol about possible outcome of using http.

New indicator - Estimated unique cookies

Due to Firefox 69 update from the last year with Enhanced Tracking Protection, which is blocking 3rd party tracking from happening, enabled by default for all users - we could all noticed lowered unique cookie traffic. That's why we decided to introduce a new indicator called Estimated unique cookies.

It is the estimated number of cookie users who performed at least one impression. The indicator includes unique cookies and estimated number of unique cookies from Firefox web browser. The estimation for Firefox is based on all advertising activities (cookie and non-cookie) performed in Firefox and activity patterns observed on corresponding placements in all web browsers. Please be aware that Estimated unique cookies does not influence any other indicator. All cookie-related indicators are based on Unique cookies.

New indicator can be reached via statistics dashboard, right under unique cookies number.


direct effect