Real Users universe in target groups

If you were ever wondering how does your campaign Soc-dem target group look like compared to the total Real Users number given in the gemiusAudience measurement for whole country, now is the time to find it out. This week we present a possibility to get such information together with this new indicator available in the gemiusDirecEffect interface.

To make it possible, there will be an additional field available in the Soc-dem target group settings, so called Total Universe RU.

Figure: Target group settings

When filled in with proper number given in the gemiusAudience target group results it will present a percentage information about campaign target group status compared to the given number.

Figure: Target groups results with Universe RU

New ad format - Multimedia AdTiles

Multimedia AdTiles, new interactive ad format available in the gemiusDirectEffect interface will give you loads of brand new possibilities in displaying advertisements.

Changes in existing ad templates

This week we will also introduce changes in the following ad templates available in the gDE interface:

• In article video - possibility to set a close button
• Scratch - possibility to define own cursor for the scratched and link layer
• Mobile pull - possibility to set z-index and to set a close button

direct effect multimedia adtiles real users