New ad formats: Flipside and Multimedia slider

This week, we present two new ad formats that will be available for every client in the gemiusDirectEffect interface.

Flipside

The Flipside ad format contains two elements. The first one is a banner and is visible all the time on a website. Upon clicking on it, the defined webpage element collapses and reveals a video advertisement.

Multimedia slider

At first glance, this ad format looks like a standard footer banner, but it is more than that. It allows the hidden part of an advertisement to expand. The expandable part of Multimedia slider can contain up to five videos and five images. Users can switch between the static and video content with the use of the predefined toolbar.

In case of questions, please contact your local Tech Support office.

direct effect flipside multimedia slider