Publisher login as utm_parameter value

If you would like to use a publisher login in the utm_medium parameter of the target URL, you can do that after the deployment of this release. This minor addition will hopefully prove useful for your third party analytics.

Figure: the new Publisher login UTM parameter

Telephone number as campaign target URL

If your campaign is targeted to mobile devices then you can now set the campaign target URL as a telephone number. Thanks to it, users won't be redirected to a webpage after clicking on a creative, but asked to make a call instead.

Figure: telephone number as target URL

Improvement of the interface's URL address in Statistics

If you are navigating through statistics and you change the period very often, we have a small improvement for you. From now on you can go back and forward in your browser in order to apply the previous date picker settings. You can even copy the link from the address bar and send it to your colleagues. After they click on the link, the system will display statistics with the appropriate period settings (time frame and time division).

In the future we plan to do the same trick for the rest of statistics controls as well.

direct effect statistics utm