Progress statistics in report module

We are introducing progress indicators for our reports in this release. And this is just the beginning of a series of additions: we would like to introduce even more types of indicators in this quarter, so stay tuned!

Please note that the progress indicators are available only for specific periods and dimensions.

Figure: Progress indicators for reports

New on-demand reports

We are also introducing two new types of on-demand reports: the ROI report and the Time to conversion report.

Figure: Ordering form

ROI report

ROI reports let you optimize e-commerce campaigns based on their most relevant indicator: profit. The report analyzes the level of ROI and costs on each placement and provides information on their pay-off, allowing advertisers to keep profitable websites in the media plan.

Time to conversion report

Time to conversion reports allow advertisers to analyze the average time between a click and a post-click action, or an impression and a post-view action. With the help of these reports, everyone can understand how much time internet users need to generate the desired action after getting exposed to a campaign, for how long do advertising campaigns have an impact on users, and when it is time to start a new promotion.

direct effect reports statistics