New indicators in Real users statistics

This week, we will add two new indicators in the Real Users statistics in the gemiusDirectEffect interface:

• Real users unique cookie frequency (RU UC Frequency) - the average number of Unique cookies per Real users.
• Real Users CTR (RU CTR) - the ratio of Clicking real users to Real users, expressed as a percentage.

We will also shorten the names of indicators visible in the gDE interface. Their full names will still be available in the Indicators selection view and in the Indicators definitions.

The full list of the indicators is as follows:

• Real users (RU)
• Reach (RU reach)
• Real users frequency (RU frequency)
• Clicking real users (Clicking RU)
• Clicking real users reach (Clicking RU reach)
• Clicking real users frequency (Clicking RU frequency)
• Real users unique cookie frequency (RU UC frequency)
• Real users CTR (RU CTR)

In case of questions, please contact your local Tech Support office.

direct effect real users