New dimensions in soc-dem Basis of ranking

A few months ago (Release: 2016-03-16) we introduced Rankings tab in the Socio-demography statistics view. We are still working on making your experience with the interface better. This is why in this deployment we introduce two new intersections in soc-dem Basis of ranking:

• Target groups x Creatives
• Target groups x Placements x Creatives

Figure: Basis of ranking in the soc-dem view

Thanks to these changes, more detailed statistics for target groups defined in a campaign will be presented in a more friendly way directly in the gemiusDirectEffect interface.

Filtering by campaign date on campaign list

We also introduce a new way of filtering campaigns in the campaign list view. After selecting a time frame, only campaigns that overlap with the selected time period will appear on the list.

Figure: New filtering options

Viewable billboard – new ad template

We also introduce a new ad template called Viewable billboard. In this popular and timeless format a creative is expanded if it is visible in at least 50% for the user. This template supports HTML5 and standard graphics file formats.

Improvements for Responsive billboard

We will introduce the following changes:

• Support of multiclicktags
• Support of inscreens for particular elements of a creative
• Responsivity of particular elements of a creative
• Various units can be used in size parameters

billboard direct effect soc-dem