Development Newsletters

Release: 01-10-2014

List of new features and major fixes for this release:

  • Inscreen and dwell rate measurement for creatives containing more than one graphic element

Inscreen and dwell rate measurement for creatives containing more than one graphic element

Thanks to manual modification of impression tracking scripts, inscreen and dwell rate measurement for creatives that contain more than one graphic element is now possible.

This type of measurement is based on the following assumption:

  • A creative containing more than one graphic element is considered detectable if any of its elements is visible in at least 50% for one second.
In other words, if at least 50% of left skyscraper in a gate type creative was detected, then the creative is reflected in the inscreen measurement.

We would like to encourage you to try this new functionality to enlarge the scope of creatives for which inscreen and dwell measurement is possible.

Important note: To accurately measure inscreen and dwell impressions of creatives with more than one graphic element, the impression tracking script needs to be slightly modified. If you'd like to know more, please contact your Local Technical Support.

direct effect dwell inscreen

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