Our upcoming update introduce the new AdOcean Prebid adapter, which enables full communication between Prebid.js and AdOcean. This means you can now call AdOcean directly using the Prebid protocol - without placing traditional AdOcean placement tags on your website.

The adapter supports two modes of operation:

You can participate in standard header bidding auctions. In this scenario:

• AdOcean returns a bid with a configured CPM,
• your bidder competes with other SSPs/DSPs in Prebid,
• you can optimize fill-rate and competition via auction logic.

Alternatively, you can use Prebid.js simply as a transport layer to request ads from AdOcean. In this mode:

• AdOcean returns creatives based on its own targeting, priorities, and settings,
• Prebid acts only as a communication protocol — not an auction tool.

 This gives you full flexibility: auction when you want it, direct serving when you don’t.

To use the new Prebid integration, you need to create placement(s) based on one of the two new placement profiles introduced in AdOcean:

• Prebid Standard – for display (banner) ads
• Prebid VAST 3 – for instream or adpod video ads

These profiles provide the configuration required for AdOcean to communicate using the Prebid protocol.

• master ID, slave ID and emitter domain need to be passed to the AdOcean adapter;
• placement whose master and slave IDs are passed must be created with the Prebid Standard or Prebid VAST 3 placement profiles;
• You can configure Prebid in two different ways, depending on your integration model: Directly on your website (by embedding Prebid.js and setting up the AdOcean bidder in the Prebid configuration), Using the dedicated AdOcean Prebid template (no changes on the website are required)

• CPM type cost;
• Creative size
• For Prebid Standard - size of creative must match the ones provided from auction;
• For Prebid VAST 3 - video type creative needs to be provided;