Rejected keywords option

We introduce a new option in capping based on keywords. It should help you manage serving of ads in search results or for selected sections of the website, and give you the possibility to disable the emission of ads on placements..

In the interface, there are two fields that can be completed:

• matching words list here you enter keywords based on which ads can be emitted if the given keyword is present in the placement code where the ad is supposed to be displayed
• rejected words list - here you enter keywords based on which ads can't be emitted if the given keyword is present in the placement code where the ad is supposed to be displayed.

It is possible put the words in both lists.

A keyword can contain characters in any language, but coma should be used as a separator of keywords in the definition of capping.

Figure: Definition of capping for keywords

Due to the introduction of capping based on keywords, the following changes have been made in API:

• a new output field - rejectedWordsList - will be added for capping KEY in commands GetCappingInfo and GetCappingsList
• a new input parameter - rejectedWordsList  will be added for capping KEY in commands AddCapping and UpdateCapping
• any characters are now allowed in the field wordsList param in command Add/UpdateCapping

Statistics of placements and the collision interface in new Adocean interface

In the new AdOcean interface, we have changed the location of the link to statistics of placements:

• in the AdSpace menu we have added:
  • a tab called Assigned campaigns, where you can see the campaigns that are defined on the selected advertising space
  • a tab called Impression attempts, where you will find data on the selected placement/node for pre-set time periods

  
  

• in the AdSpace submenu in the Campaigns menu, we have added a tab Show collision, where you can see other campaigns defined on the advertising space of the selected campaign

The old location of the link to statistics of placements and the collision interface will be maintained.

We hope the change of the location of the link to statistics of placements and the collision interface will make the interface more intuitive.

adocean statistics