DSA Political Advertising Regulation update

The EU Regulation on the transparency and targeting of political advertising introduces enhanced transparency obligations for political advertising. The regulation requires clearer disclosure of political ad sponsors, targeting parameters, and funding information. As a result, updates to AdOcean interface are being implemented (along with related API changes of which details can be found in the following section) to provide users with possibility to clearly identify political advertisements and ensure compliance with regulatory requirements.

The DSA tab in campaign settings has been now renamed to Legal. This tab now contains all DSA-related components. As shown in the screenshot below, the new fields have been introduced:

• Is it a political campaign - allows the user to mark a campaign as political.
• Political Event - a drop-down list enabling the selection of the political event to which the campaign relates.
• Total ad budget - the total budget allocated to the campaign.
• Sponsor's Name - the name of the entity sponsoring the campaign.
• Sponsor's Address - the address of sponsoring entity.
• Sponsor's Country - the country in which the sponsoring entity is registered.
• Sponsor's Controlling Entity Country - the country exercising control over the sponsoring entity.
• Transparency note - a disclosure note displayed with the advertisement. Information provided in this field becomes available via a dedicated button at the advertisement level.

As a result of introducing the above fields, new macros are now available:

• <%%POLITICAL_SPONSOR%%>
• <%%POLITICAL_SPONSOR_ADDRESS%%>
• <%%POLITICAL_SPONSOR_COUNTRY%%>
• <%%POLITICAL_SPONSOR_CONTROLLING_COUNTRY%%>
• <%%POLITICAL_BUDGET%%>
• <%%POLITICAL_EVENT%%>
• <%%POLITICAL_EVENT_START_DATE%%>
• <%%POLITICAL_EVENT_END_DATE%%>

The introduction of all these changes also require updates at the creative template level. To get you started, we are providing the following list of templates available for political campaigns:

• 360
• 3D Hover Card
• 3D Box
• AdTiles
• Billboard
• Carousel
• Cube 3D
• Curtain
• Dynamic reveal
• In article video
• Interscroller
• Masthead video
• Media Room
• Multi-rotation cuboid
• Multimedia AdTiles
• Parallax
• Responsive Footer Billboard
• Swipe
• Viewable billboard
• Vewable sticky ad
• VPAID Linear

API changes

The API changes described below are related to the release outlined in the previous section.

New commands:

• GetPoliticalEventsList - returns a list of political events.
• GetPoliticalCampaignData - returns information about political campaign.
• SetPoliticalCampaignData - allows to set the details about political campaign.

Modifications to already existing commands:

• AddCreative - new parameter politicalTransparencyNote.
• UpdateCreative - new parameter politicalTransparencyNote.
• GetCreativeInfo - new parameter politicalTransparencyNote.

Note: politicalTransparencyNote field allows the user to modify the transparency note for the creative, overriding the value defined in SetPoliticalCampaignData command.

Update to campaign end date editing

To ensure stable and predictable performance of long-running campaigns, we are introducing a small but important update to how campaign end dates can be modified in AdOcean.

Starting from February 18, it will not be possible to change the end date (endTS) of a campaign when both of the following criteria apply:

adocean campaigns DSA