New Retargetings view

From now on, retargetings view in both Settings and Campaign views is more transparent and intuitive. It is now unified with the rest of the AdOcean interface.
Additionally, we've introduced a new feature that allows searching for retargeting from the list by name.

We've also renewed and upgraded the activation/deactivation view, providing new options for live editing expressions without the necessity of deleting the entire expression.

Adding a new retargeting has also become more straightforward:

Floating toolbar in campaign's properties view

The new toolbar simplifies navigation in both the standard view and campaign editing mode. In the standard view, it enables quick copying of a campaign without scrolling to the end. In the editing view, it allows for saving changes, deleting a campaign, and scrolling to the top of the page with a single click.

Changes related to Digital Service Act

Due to the implementation of the Digital Services Act (DSA), we have introduced several changes in our system to comply with the new regulations.

In the interface, you can now add three fields to specify whether a given creative is an advertisement, who the sponsor is, and who the advertiser is.

In the API, we have added three new fields to the AddCreative and UpdateCreative commands. These fields are adDataIsAd, adDataAdvertiser, and adDataSponsor.

We have also added four new macros:

• <%%AD_DATA_IS_AD%%>, which expands to 0, if it's not an ad or 1 if it's an ad,
• <%%AD_DATA_ADVERTISER%%>, which expands to the advertiser's name,
• <%%AD_DATA_SPONSOR%%>, which expands to the sponsor's name,
• <%%AD_DATA_TARGET_INFO%%>, which expands to targeting information. By default, it expands to information in the language of the main account unless there is no translation available in that language, in which case it expands to the English version.

Please note that currently, obtaining information regarding the advertiser, the sponsor and whether the ad is an advertisement is available only through macros. In the future, we plan to modify global templates to automatically support the mentioned information.

api DSA interface macros retargeting