Changes in the Prebid template

Support for Consent Management Platforms

Two new parameters will be available in the Consent management section (Fig.1) for publishers using a CMP compatible with the IAB Europe's GDPR Transparency & Consent Framework (http://advertisingconsent.eu/).

• IAB CMP support - when selected, user's consent will be obtained automatically from the CMP
• Allow auction when CMP is unavailable - determines what should happen when obtaining consent information from the CMP fails. When selected, auction will be allowed to proceed. Otherwise, auction will be cancelled.

Parameters' values quotation

So far many parameters' values needed to be put in quotation marks. In the new template version, most of them won't need quotation marks anymore. For example, AdOcean adapter requires slaveID parameter. So far its value should be put in quotation marks, e.g. "adoceamyaozpniqxxxxx". After the change, its value should be adoceamyaozpniqxxxxx. We recommend to check parameter's value format in the example available through the help baloon icon next to it.

prebid.js library size and version update

prebid.js library will be updated to the latest version - 1.33.0. What's more, its size will be optimized according to list of adapters selected in the creative.

Figure 1: Consent management by IAB CMP

adocean prebid