New option - "Display Digital Services Act information"

An option to display information related to the Digital Services Act has been added. Selecting this checkbox causes the information required by the Digital Services Act to be added to banner ads. All DSA macros work regardless of whether the option is selected.

This option can be selected in global account settings.

The text that is displayed next to the ad with the checkbox selected looks like this:

The advertisement is promoted by the <%%AD_DATA_ADVERTISER%%> and sponsored by the <%%AD_DATA_SPONSOR%%>. In order to adjust the content of the advertisement to your interests and optimize its display, we use cookies and technical information such as the type of browser, visited pages, or IP address. If you do not want data such as cookies to be used for advertising purposes, you can disable them here: http://privacypolicy.gemius.com/en/.

Keep in mind that the <%%AD_DATA_ADVERTISER%%> and <%%AD_DATA_SPONSOR%%> macros expand according to the advertiser and sponsor mentioned when creating a given creative.

Please note, that above information will appear for creatives with the following global templates at this moment:

• Billboard
• Responsive Footer Billboard
• Parallax
• In article video
• Scroll
• Interscroller
• Flipout video
• Viewable sticky ad
• Viewable billboard
• Twosided banner
• Media Room
• Fullscreen overlay
• Swipe
• Flipped Scroll
• Multi-rotation cuboid
• Slash

We are in the process of enabling this functionality for other templates. We are also actively working on allowing users to provide their own content related to ad targeting.

DSA interface