Skip & Progress events

Following the newest standards and specifications, AdOcean allows now to use the Skip and Progress events that enable you to monitor and influence the performance and interactivity of your ads.

Appropriate creative macros can be used to generate new events in the creative templates:

• <%%VIDEO_SKIP_HITURL%%>
• <%%VIDEO_PROGRESS_HITURL%%>

The data will be presented in the systems video statistics module in the way set out below.

Figure 1: Skip event

Figure 2: Progress event

Newly added events make the system compatible with VAST 3.0 measurement standards.

adocean event