The change results from our cross media approach, in which all media types are measured with the same set of metrics.

The exact changes are listed below:

To make all these changes more transparent, we added new tooltips with short definitions of the metrics.
Tooltips appear while hovering over the metrics’ names or the “info” icon placed next to them:

Also, there is a new space with more detailed descriptions of all metrics: “Metrics definitions”. It is available in the menu in the top-right corner of the interface:

Please remember to adjust your tools and reports taking into account above changes.

adreal definition indicators metric metrics