26-02-2019: AdReal presents number of viewable ad contacts analysis
All charts in Timeline view present possibility to analyse Reach for at least two or three - depends on your choice - viewable ad contact (according to the IAB criteria).
As of now, in the Timeline view you can not only analyse Real users and Reach metrics, but also:
- Viewable Real users 2+, so real users to whom a given ad was displayed in their viewport at least two times,
- Viewable Real users 3+, so real users to whom a given ad was displayed in their viewport at least three time.
- Viewable Reach 2+, so reach calculated based on Real users who had contact with a given ad from selected campaign at least two times,
- Viewable Reach 3+, so reach calculated based on Real users who had contact with a given ad from selected campaign at least three times.
Be advised that recently we have introduced some important changes in the naming of elements in our interface!
- MEDIA OWNER is a new name for the Publisher segment,
- MEDIA CHANNEL is a new name for Website in the Dimensions section,
- SECTION is a new name for Subwebsite in the Dimensions section.