Development Newsletters

05-08-2026: New demographic variables

We introduce new demographic variables in gemiusAdReal, allowing you to perform more detailed audience analysis. The available variables will vary by market depending on local data availability. New demographic variables will be available for historical data collected from July 1st, 2026.


Along with the new demographic data, we have updated the interface to make demographic analysis easier.

Improved demographic filters

The interface now provides clearer guidance when working with demographic variables:

  • variables unavailable for a selected period are marked as unavailable;
  • validation messages help prevent incorrect filter combinations;
  • additional notes explain demographic data availability.

Updated Excel exports

The demographic section in Excel exports has been adjusted for a clearer overview:

  • demographic dimensions without an active filter are displayed as “All”,
  • only demographic values actively used as filters are listed individually.

Please take these changes into account when using your reports and tools.

adreal