16-07-2019: New feature: Ad position!
Starting from 17th of July, we are introducing a new feature enabling you to see the exact position of all display and text creatives on a given website.
Thanks to the new feature called Ad position you can see which creatives are visible for the user upon the website’s opening and which would take some scrolling to be seen.
What is more, you can even deepen your analysis of ad positon effectivness by checking the numbers of impressions, real users, viewability rate and time.
How it works?
The position of the creative refers to the screen number, counting from the top of the website just as it is in the example below:
Screens are grouped in dimensions as follows: 1st screen, 2nd-4th, 5-7, 8-10, 11-13, 14-16, 17-19, 20+.
The feature Ad position is available as both: new dimension and filter type, in all three reports: Ranking, Timeline and Post buy.
