In gemiusAdReal, every animation including GIF, displayed in Facebook ecosystem is treated as a video material. There is no technical possibility to differ between a gif animation and an actual video commercial.

We also would like to remind you, that in the remaining media channels, the division of materials (display, video, text) is following:

•  Video ad: started emission a of commercial material including video In-Display, Out-Stream, In-Stream and Social Video
•  Display and text ad: non-video materials, presented to Internet users in a form of display (image, animation) or text ad (e.g. sponsored link or contextual ad).

This classification is especially important in the case of analysis taking into account the division of advertisements into individual types (display, video and text).

adreal classification video