Metric definition: Share of Voice (SOV)
Share of Voice (SOV) is the proportion of Ad contacts of a selected element relative to all Ad contacts at the current aggregation level (e.g. share of Ad contacts of a selected brand compared to all Ad contacts in a given industry).

In tables with summary rows enabled, SOV is calculated relative to the parent summary row rather than the entire dataset.

Please take this update into account when working with your data, exports, and automated integrations.

adreal sov table